The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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computers / electronics / business equipment
Award
Agency
Client
Title
Category
Annual ID
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Unboxing "Notification"
Agency: McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica
Client: Samsung Telecommunications of America Category: Consumer - Other Branded Content / Custom Content
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Online / Long Form Videos
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Photography - Single or Series / Photography - Single or Series
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Use of Technology / Use of Technology
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
What Lives Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Here's to the Cheap Ones
Agency: FCB / Toronto
Client: Simmply Macs Category: Consumer - Online Films & Video / Short Form - Single
How China Are You?
Agency: Kolle Rebbe GmbH / Hamburg
Client: Protonet Category: Consumer - Online Films & Video / Short Form - Single
Men in Black; Colorful Sensation in Black
Agency: Kremaworldwide / Seoul
Client: LG Electronics Category: Consumer - Online Films & Video / Short Form - Single
Shark Dive in the Desert
Agency: Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client: Samsung Australia Category: Consumer - Online Films & Video / Short Form - Single
The Way You Are
Agency: Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client: Samsung Category: Consumer - Online Films & Video / Short Form - Single
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient / Environmental / Ambient / Environmental
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation / Animation
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Online Films & Video / Long Form - Single
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Direction / Direction
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia Category: Consumer - Use of Technology / Product & Mobile Integration
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online / Short Form Videos
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Physical / Digital / Physical / Digital
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: CSR - Integrated Branding / Integrated Branding
The Dumbbell Headphone Packaging
Agency: Scholz & Friends / Berlin
Client: Panasonic Category: Consumer - Package Design / Single or Series
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Consumer - Advertising - Single / Advertising - Single
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: Consumer - Websites / Social Networks / Community
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation - Single or Series / Animation - Single or Series
Friends Forever
Agency: Google Android / New York + Droga5 / New York + The Mill / New York
Client: Google Android Category: Craft - Music / Sound / Music / Sound
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Zolt Logo
Agency: fuseproject / San Francisco
Client: Zolt Category: Consumer - Brand Identity / Logo
The Launch
Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16170M
Award:
2016 Branded Entertainment Merit Award
Agency:
McKinney / Durham + Imperial Woodpecker / Santa Monica + Arcade Edit LA / Santa Monica + Timber / Santa Monica
Client:
Samsung Telecommunications of America
Title:
Unboxing "Notification"
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16078M
Award:
2016 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Online / Long Form Videos
Annual ID:
BE16068M
Award:
2016 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Annual ID:
DE16251M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16052M
Award:
2016 Mobile Merit Award
Agency:
BBDO / Bangkok
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Use of Technology / Use of Technology
Annual ID:
MO16069M
Award:
2016 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16159M
Award:
2016 Cross-Platform Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16032M
Award:
2016 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel
Title:
What Lives Inside
Category:
Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series)
Annual ID:
BE16074M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto
Client:
Simmply Macs
Title:
Here's to the Cheap Ones
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16181M
Award:
2016 Film Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Protonet
Title:
How China Are You?
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16186M
Award:
2016 Film Merit Award
Agency:
Kremaworldwide / Seoul
Client:
LG Electronics
Title:
Men in Black; Colorful Sensation in Black
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16187M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Sydney + Rapid VR / Sydney + We Love Jam / Sydney + The Pool Collective / Sydney
Client:
Samsung Australia
Title:
Shark Dive in the Desert
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16189M
Award:
2016 Film Merit Award
Agency:
Leo Burnett France / Saint-Denis + Prodigious / Clichy + Davoli Music / Suresnes
Client:
Samsung
Title:
The Way You Are
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16190M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16084M
Award:
2016 Film Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Annual ID:
FI16282M
Award:
2016 Film Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16204M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Direction / Direction
Annual ID:
BE16110M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Turn The Bezel
Category:
Craft - Direction / Direction
Annual ID:
BE16111M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16057M
Award:
2016 Interactive Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Try on a Six
Category:
Innovation - Websites / Websites
Annual ID:
IN16100M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16059M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16060M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16025M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16020M
Award:
2016 Cross-Platform Merit Award
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16074M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Panasonic
Title:
The Dumbbell Headphone Packaging
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16157M
Award:
2016 Radio Merit Award
Agency:
Bravo/Y&R / Miami
Client:
Popclik
Title:
Conference Room
Category:
Consumer - Advertising - Single / Advertising - Single
Annual ID:
RA16016M
Award:
2016 Interactive Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
Consumer - Websites / Social Networks / Community
Annual ID:
IN16059M
Award:
2016 Design Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud?s Philosophy Video
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Annual ID:
DE16269M
Award:
2016 Film Merit Award
Agency:
Google Android / New York + Droga5 / New York + The Mill / New York
Client:
Google Android
Title:
Friends Forever
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
FI16274M
Award:
2016 Mobile Merit Award
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16086M
Award:
2016 Mobile Merit Award
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16092M
Award:
2016 Design Merit Award
Agency:
fuseproject / San Francisco
Client:
Zolt
Title:
Zolt Logo
Category:
Consumer - Brand Identity / Logo
Annual ID:
DE16119M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client:
Adobe
Title:
The Launch
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16149M